Redefining Real Estate Management with a Smart CRM Platform
Powering real estate success with seamless automation
Client Overview
A leading real estate technology company partnered with PSSPL to develop a cutting-edge CRM platform specifically designed for brokers and property companies. Creating a single system to handle leads, real estate listings, projects, and deal tracking was the aim, with the added benefit of scalability, automation, and improved efficiency for high-volume operations.
Industry
Real Estate & Property Management
Technology
CRM Platform Development
Company Size
Mid-sized Enterprise
Duration
8 Months
Services Provided
- Lead management and listings automation
- Project and deal tracking modules
- Integration with third-party real estate platforms (Property Finder, Bayut, Dubizzle, Facebook Leads)
- Automated lead synchronization and tracking
- Database optimization for improved performance and scalability
- API and reporting module performance tuning
Technologies used
.NET Core
Angular
MS SQL Server
Azure Cloud
RESTful APIs
Power BI
Challenges
With a single CRM that could manage many data sources, automate tedious tasks, and enhance overall efficiency, our client sought to streamline real estate operations. Scalability and responsiveness management got more difficult as the system expanded.
- Eliminate manual data entry and fragmented lead tracking across multiple platforms.
- Simplify project management procedures and modifications to property listings.
- Get rid of performance snags brought on by intricate SQL stored procedures.
- Improve the responsiveness of the reporting and API modules.
- As the volume of data and users rose, make sure the CRM could scale effectively.
Key Challenges We Addressed
- Automated lead capture and synchronization across major real estate portals.
- Reduced execution time and optimized SQL queries to improve system performance.
- Improved transaction processing and data scalability to accommodate high-volume activities.
- Better API responsiveness and reporting speed thanks to refactoring and enhanced indexing.
- Smart workflow automation made property and deal administration easier.
How PSSPL Helped
“Our objective was to use data intelligence and automation to streamline real estate operations. We provided a flawless, effective CRM experience by streamlining intricate SQL queries and connecting several property listing platforms. Large-scale data synchronization is now handled by the system with increased stability, scalability, and speed.”
Kiran Oza
Project Manager, PSSPL
Let’s Build Your Real Estate CRM Together!
Implementation Journey
The Real Estate CRM project was executed in a phased approach to ensure smooth delivery and performance optimization:
Discovery & Analysis
To find process bottlenecks in lead tracking, deal management, and real estate listings, team PSSPL held in-depth meetings with stakeholders.
Architecture Design
Developed a scalable system architecture that facilitates real-time synchronization, big databases, and third-party APIs.
Development Phase
Core CRM modules for listings, leads, and deal pipelines were developed during the development phase. Incorporated third-party real estate platforms (Dubizzle, Bayut, and Property Finder). Improved SQL queries to increase the effectiveness of transactions.
Testing & Optimization
Conducted stress tests for large data volumes. API performance was improved, and no data loss occurred during syncing. Role-based access control was put into place for data security.
Deployment & Training
For scalability, the CRM was deployed in a cloud environment. Provided admin teams and brokers with user training. Provide performance tracking and post-launch assistance.
Key Contributions
Created and put into use a CRM software specifically for real estate for brokers and property companies.
Modules for deal management, project tracking, lead management, and listings automation were developed.
For automated lead collection and synchronization, third-party platforms such as Property Finder, Bayut, Dubizzle, and Facebook Leads were integrated.
To reduce locking and blocking, SQL optimization was carried out by reworking queries, boosting indexing, and improving transaction management.
Enhanced API responsiveness and system scalability, which allow for easier reporting and quicker data retrieval.
Produced quantifiable gains in data processing performance, user experience, and operational efficiency.
Project Highlights
Looking to Transform Your Real Estate Operations?
Partner with PSSPL to build a customized CRM that streamlines property management, enhances lead conversion, and automates your sales process.