AdTech and MarTech Software Development
Innovating Digital Messaging for targeted audiences
Boost Engagement with Custom AdTech & MarTech Solutions Powered by Data
Businesses can thrive when they market and brand themselves through ads and marketing campaigns. For such businesses, the ball game of digital messaging for targeted audiences can be achieved through AdTech and MarTech software development. At PSSPL, we help organizations build programmatic tools for AdTech and MarTech. With its basis lying in customer data, PSSPL contributes to businesses in achieving personalization of digital content for their audience.Â
Choosing the Right AdTech & MarTech Development Partner
With software development companies filling up the market heavily, understand whether a vendor is compatible for your AdTech/MarTech Project:Â
We comply to client requirements no matter what
From strategic execution, end-to-end coordination, and definite success for all its clients, PSSPL brings complete project coordination and success no matter what.
Specifics in our AdTech and MarTech Software
Data management platforms (DMPs)
Collect audience data from various data sources to build anonymized profiles for sharing with third-party programmatic advertising tools: ad exchanges and demand-side platforms.
Data sources are classified into:Â
- First party-source: a company's business system and such customer touchpoints as its website, social media profiles, and CRM;
- Second-party source: customer data received from business partners who have agreed to share it (suppliers, affiliates);
- Third-party sources: aggregators and any marketplaces that sell audience data accrued from multiple sources.
Marketing software for multichannel engagement
We will customize your application design in the best possible way for your marketing practices.
The most common features that have been demanded include the following:
- Management of every user's journeys.
- Distribution of marketing content on all channels depending on rules: email, phone, social media.
- Behavioral micro-segmentation. Marketing campaign scenarios triggered by responses.
- Conversational marketing via live chats, chatbots, and messaging apps.
- Support for different marketing content formats: email templates, visuals, video, presentations, landing pages, etc.
- Web scraping for marketing intelligence.
- Reward-based loyalty programs.
- Reports on demand for marketing performance analysis. Multi-touch attribution.
Programmatic advertising platforms
The ML algorithm is used for the automatic connection of the ads to the most appropriate advertising space that matches the target audience.
We build every component of the programmatic advertising ecosystem:
- Demand-side platforms: These platforms store ad creatives, allow exploration of various ad exchanges, and facilitate bidding for ad placements based on the advertisers' needs.
- Supply-side platforms: They offer advertising inventory to ad exchanges on behalf of digital media owners.
- Ad servers: These manage different ad campaigns and monitor their performance.
- Ad networks: They gather ad inventory from various digital media owners.
- Ad exchanges: These enable real-time bidding across multiple ad networks for available ad inventory.
Customer data platforms (CDPs)
Collect audience data from various data sources to build anonymized profiles for sharing with third-party programmatic advertising tools: ad exchanges and demand-side platforms.
CDPs handle various types of data, such as:
- Personal characteristics: age, gender, location, and more.
- Browsing behavior.
- Transactional information: purchases, returns, and money transfers.
- nteractions: chatbots, call centers, and emails.
- Responses to marketing campaigns: impressions and clicks.
Achievements and Industry Accolades
PSSPL’s Specifics for Product Oriented Companies and Service oriented Companies
We work with companies making IT products that carry these advertisement and marketing services for business clientele as well as consumer-oriented companies. We help them figure out effective strategies for large-scale hyper-personalized marketing that consistently yield excellent returns.
Service focus for product companies
- Market auditorial studies of the audience and competitors help gain insight into the addressable market and strengths/weaknesses of the product. Ideation and prototyping of the product.
- Design a multi-tenant product architecture.
- Set up a billing system.
- End-to-end product development or augmentation with required resources (consultants, project managers, development, testing).
- Set up API and integration framework.
Service focus for consumer-oriented companies
- The end-to-end development of custom marketing software tailored to current requirements and scalable for future needs.
- The development of a customized real-time bidding platform to sell ads in your online space.
- To develop a bespoke advertisement system that integrates using many ad markets (such as Facebook and Google) to fully automate the management of multiple accounts and real-time bidding
Returns that Our Clients Receive on our PSSPL Tools
Modern organizations easily adapt their advertising techniques to cater to their audience and actively keep the messaging relevant to them through the MarTech and AdTech solutions put forth by PSSPL. The following positive gains develop:
- Increased return on ad spendsÂ
- Time-effective multi-segment marketingÂ
- Potentially higher customer engagement through marketing personalizationÂ
- High-ROI marketing strategies based on advanced attribution across channelsÂ
Gain the Best Project: Cost, Timelines, and Quality
Project costing may require consideration of either fixed price or time and materials (T&M) pricing models; all based on whether one would expect the project scope to change. One goal is to provide the best value for each client. Â
As for timelines, we abide by the length of time specified during the software requirements investigation phase. Should the software be crucial for the business and demand a rapid turnaround, we can deploy a Minimum Viable Product (MVP) in around 1 to 4 months, with added releases every 2 to 4 weeks after that.Â
Quality is safeguarded in the company by strict observance of processes validated by an ISO 9001 certification. With respect to the protection of customer data, maximum security measures are employed in accordance with ISO 27001 certification specifications.Â
