Understanding user behavior is essential for developing mobile applications in the fast-paced digital world. Originally created for web analytics, Microsoft Clarity has now been extended to mobile applications, giving developers important information about user behavior.
App developers can track engagement, find usability problems, and enhance user experience without sacrificing performance with the aid of this robust, free tool. We examine Microsoft Clarity for Android’s features and advantages for mobile app analytics in this blog.
Some key features of Microsoft Clarity included:
- Session Playback: Clarity captures user sessions within mobile apps, allowing developers to replay interactions. This feature helps identify usability issues, areas of confusion, or points where users might disengage.
- Heatmaps: The tool generates heatmaps that visually represent user interactions, such as taps and scrolls. These heatmaps highlight popular areas and elements that might be overlooked, supplying information into user involvement.
- Click and Scroll Tracking: Clarity provides comprehensive information about user taps and app scrolling patterns. This data aids in evaluating the usefulness of interactive features and the accessibility of content situated further down the app’s UI.
- Engagement Metrics: Developers can access metrics such as time spent on specific screens and the sequence of screens viewed during a session. These insights assist in understanding user engagement and identifying potential areas for improvement.
- Error Tracking: Clarity helps identify errors encountered by users, which could impact the overall user experience. By pinpointing these issues, developers can prioritize fixes to enhance app stability and performance.
- Dashboard and Reports: The platform provides a user-friendly dashboard to visualize and interpret collected data. Data-driven decisions to enhance the app’s user experience are made easier by the ability for users to create reports and track trends over time.
Developers can obtain important information on user behavior by incorporating Microsoft Clarity into mobile applications, which can result in better app experiences and more informed decisions.
Take advantage of all Clarity’s features for free. You won’t ever have to upgrade to a premium version or run into traffic restrictions.
Clarity’s goal is to make behavior analytics accessible to anyone, from Fortune 500 businesses to bloggers.
Clarity is built by Microsoft, one of the largest technology companies in the world. Microsoft processes a massive amount of anonymous data around user behavior to gain visions and improve machine learning models that power many of our products and services. Clarity is one of the ways Microsoft gathers this important data — and why we’ve made it available for free.
Microsoft will never share your data with third parties.
Clarity will not compromise website/mobile app performance in any mean.
users will not experience a difference in site speed or performance. Clarity tracking code is asynchronous, so it does not slow down the page load time.
Clarity for Mobile
Clarity mobile SDKs give you powerful acumens to see what’s working and what’s not — all while protecting your users’ privacy. Clarity SDK re-creates user mobile sessions with perfect accuracy.
The unique features of Clarity that help you understand user behavior include:
- View and analyze the data in near real-time, so you don’t have to wait.
- There are no limits on the number of apps per account.
- There’s no traffic limit on data that is collected from the apps.
- No sampling.
- Clarity won’t impede the performance of your app.
Designed to minimise impact on page load, main thread usage, and bandwidth. Your users won’t notice any performance issues. You should see around 10KiB (per second of recording) going to Clarity. If your app is graphics-heavy, it may experience higher outgoing traffic at first due to asset loading
Works with Android, React Native, Cordova and ionic frameworks. These are the early stages of Clarity mobile; the team is working on supporting iOS & other popular frameworks.
Android SDK Integration
Android SDK supports API levels 29–33 inclusive. Applications that with API levels 19–28 inclusive will build successfully but data will not be sent to Clarity.
Step one
Sign up for Clarity and create project
- Go to https://clarity.microsoft.com/ and select Sign up.
- Choose a sign-up method and follow the steps on the screen.
- On successful sign-in, you can view the Projects page.
- Select New project to start adding a project.
- Go to the Mobile tab. Enter the Name and App details. Select Add new project once done.
Account and project creation completed now it’s time to do some integration
Step two
Add mavenCentral() to your project repositories. Add the dependency to your module build.gradle script.
Add the following code to your startup activity only:
For those who not migrated to Kotlin
Additional info
After integration it might take at least 30min to 2 hours to reflect user interactions on the Microsoft clarity dashboard.
Clarity Insights
Clarity Insights are a set of Machine Learning (ML) based filters and recommendations on what content should be most important for you. The dashboard is helpful for designers, product managers, marketers, and web developers. Through the dashboard, you can understand the users without analyzing the ocean of data from user interactions.
Heatmap
A Heatmap (or Heat map) is a visualization tool that makes it easy to analyze aggregated information about how users interact with the app.
Clarity tracks all user taps on device and automatically generates a heat map. This data helps you identify the most engaged areas and figure out gaps.
- Clarity heat maps are created on the fly. There’s no creation delay. Heat maps return within a matter of seconds.
- Aggregate data helps quantify behaviors and trends. This data helps identify what content is best working for your app.
- Easy to communicate impact to stakeholders through color scaling.
Recordings
Recordings allow you to analyze user behavior throughout a session. You can replay user actions to understand user perspective, traffic source, session timing, and so on.
A session is the recording of the exact user behavior while on your screen. This includes navigation throughout the web pages/screens along with clicks/taps and scrolls.
Session recordings are a visual way to watch real user interaction on your app. They enable you to watch the entire user journey, see what your visitors love and where improvements can be made. Clarity recordings take user events such as scrolls, clicks/taps, page/screen visits, etc., and save them for 90 days. After watching your session recordings, you should be able to make changes to optimize your page/screen and increase conversions.
Filters and Segments
Clarity offers a wide range of powerful filters to help you sort and customize Recordings, Heatmaps, and Dashboard. By choosing the right filter for your needs, you can find interesting patterns in your data and make better-informed decisions.
There are 30+ filters available, so Clarity has organized them into groups based on relevant categories.
Navigate through the filters by using the left bar. You can choose from the following groups on the navigation bar:
To avoid multiple manual typing, you can save groups of filters into segments. Segments can be applied to filters and custom tags.
You can create, apply, delete, clear, and upgrade a segment from any of the following features:
- Dashboard
- Recordings
- Heatmaps
For more info — https://learn.microsoft.com/en-us/clarity/setup-and-installation/about-clarity
Conclusion
With data-driven insights provided by Microsoft Clarity for Mobile, developers can improve user experience without compromising speed. Clarity helps pinpoint issues and enhance app performance with tools like engagement analytics, heatmaps, and session recordings. Integrating Clarity can give you useful, actionable data to improve your mobile application, regardless of your company’s size.
With a focus on analytics integration and mobile app development, PSSPL assists companies in utilizing Microsoft Clarity and other tools for data-driven enhancements.
If you want to improve the usability and performance of your mobile app, get in touch with PSSPL, and our professionals will help you incorporate Clarity into your app with ease.
